Bitcoin (BTC) has gained xxx% in a week and topped out at $23,777 on Dec. 16 — but inappreciably anyone in the world knows nonetheless, information suggests.

According to charts tracking public awareness of what Bitcoin has done recently, interest is still a fraction of what it was during its run to previous all-time highs exactly three years agone in 2017.

Twitter sleeping on BTC Outside "CT"

Anyone who regularly reads crypto Twitter, also known informally as "CT," may have the impression that the entire social network revolves around Bitcoin price action in 2020.

This is not the instance, however, as statistics show that beyond CT, Bitcoin'due south highs and lows this year are hardly a trend.

The status quo is only at present beginning to change, but according to analytics resource TheTIE, tweet levels are simply roughly where they were in January 2018, already after Bitcoin striking only under $20,000.

Twitter volume for BTC 3-yr chart. Source: TheTIE

While roughly moving in step with price action, Twitter activity is indicative of a curious reversal in sentiment when it comes to Bitcoin and the mainstream. Consumers seeing headlines well-nigh price bubbles and criminal machinations genuinely appear to have dismissed crypto altogether — with the exception of the odd surprise publicity campaign.

Wikipedia shows no want to larn near Bitcoin

The theory holds true when looking at the popularity of Bitcoin on Wikipedia. Pageviews in December 2020 are simply a pocket-sized uptick on an otherwise flat landscape.

Compared to January 2018, there is no competition — appetite for learning what Bitcoin is was an order of magnitude higher than today.

Wikipedia page views for Bitcoin 3-twelvemonth nautical chart. Source: CoinMarketCap

Interestingly, fifty-fifty the crunch surrounding Covid-19 and its affect on markets in March, combined with Bitcoin's record recovery to all-time highs, failed to take hold of the attention of the bulk.

Few are googling Bitcoin

Lastly, a global measure of what internet users are searching for underscores how little exposure Bitcoin has right now — and the potential for information technology to transform.

In what is perchance the most surprising chart of all, according to Google Trends data, the term "Bitcoin" is less pop this week than in before in December or fifty-fifty November.

Fifty-fifty May's block subsidy halving outcome proved more popular than this week's all-fourth dimension price highs, suggesting once again that people inclined to Google nearly Bitcoin at all already have some specific interest in cryptocurrency more than generally. Mainstream consumers take no incentive to become involved — or and so they call back.

Google search interest for "Bitcoin" 12-calendar month chart. Source: Google Trends

The evidence all points to the fact that Bitcoin, despite being a unlike nugget to what it was three years ago, has non even touched mainstream consciousness. Institutions, however, are already ahead of the game.

Commenting on the phenomenon, popular Twitter account Polkadot Brown said that his personal contacts are merely prepared to purchase — paradoxically — once BTC/USD hits new best highs.

"This is the mentality of almost retail investors," he wrote.

"Right now institutions are getting in on dips and then they tin dump on X2 from hither. The side by side bear market won't happen until we hit a $50k #BTC."